Fashion & Style


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Samuji is a Helsinki-based design studio founded in 2009. We create thoughtful and free-spirited pieces that serve a purpose in the wardrobe. Our ambition is to produce sustainable and interesting design with high standards. Sustainability is a deep-rooted commitment for us and responsibility is present in every choice. Wearing a Samuji piece makes you feel confident, relaxed and beautiful.

Our selection is available online at and our own brick-and-mortar Samuji Shop, in Liisankatu 17, Helsinki.

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