The Center for Finnish Fashion, Garden, opens its doors in Helsinki in November 2018. Garden will house central names on the Finnish fashion circuit along with rising stars. The brands Arela, Samuji, Terhi Pölkki, éNHats, Hálo and Nomen Nescio will open their own shops in the centre. Garden will also host the natural cosmetics brand Jolie and Tre Gallery & Books, with a book and magazine selection curated by the independent Helsinki bookstore Nide. Tre Gallery & Books will also invite an assortment of shop-in-shops to the venue, with Klaus Haapaniemi as the first of these.
Garden also has a mission to highlight young designers and rising talents. The Garden Room will showcase and sell collections by, e.g., Mannisto, Rolf Ekroth, ONAR Studios and Maria Korkeila during the spring 2019 season. In addition, the gallery space will also host exhibitions by students from the local Aalto University and the fashion journal SSAW Magazine. Exhibition makers navigating between fashion and art include Daniel Palillo and ensaemble.