Marita Huurinainen

Marita Huurinainen is a Finnish fashion designer based in Helsinki.

She is known for having developed the iconic WAVE wooden design shoes and the fur collection called WILD. The WILD collection features fur sourced exclusively from animals who have lived in their natural habitat in the Finnish wilderness. Sourcing is from animals which have been culled for environmental conservation reasons, not for fashion.

Marita’s philosophy is that one should not create anything wasteful into this world. Nature has been the starting point of Marita’s designs, for both inspiration and as a source for materials. It is a relationship of respect and co-operation.