Anna Ruohonen Concept Store

Anna Ruohonen Concept Store presents you White Label and Black Classics made to measure collections as well as AR by Anna Ruohonen -ready to wear collection.

Black Classics – and White Label -made to measure collections

Black Classics is like a permanent collection of the designer’s own favourite pieces, her own classics. Classic models that have mastered the seasons live on in eternal black, like the shadows of her main line. However these Black Classics models can be ordered in seasons colours.

White Label is the seasonal collection, with wide range of colours and materials. The Collection that is exploring new shapes and fabrics. Best ideas, shapes will move to the Black Classics -collection.

AR by Anna Ruohonen -ready to wear collection

The collection is entirely produced in Finland with the same ethical and environmental focus as the main collection.

Inspired by the codes of the initial collection through its strong architectural lines, as well as its minimalist elegance, this second line is a more casual variation. It does not follow the fashion seasons but aims to be timeless, forming the essential base of one’s wardrobe.

Cover photo: Niko Mitrunen
Interior photos: Katja Hagelstam