LOVIA x HDW – The Flipside: Trash to Treasure – Helsinki Design Week 2019


What makes us view valuable material as trash? The Flipside: Trash to Treasure -installation by Lovia takes you on a journey to examine material from different perspectives and to reflect what really is the definition of trash? Come and create the installation together with us!

Lovia is a part of Helsinki Design Week, organised for the 15th time this year under the theme Learning Climate. HDW 2019 focuses on creating an open and encouraging environment, a joint community embracing learning and inspiring by more sustainable policies. Lovia is exhibiting at the Room with a View exhibition at the main venue Erottaja2.

The Flipside: Trash to Treasure -installation focuses on different materials commonly defined and viewed as trash; industry-originated excess leather and mixed household waste. The path leads to the midst of waste piles and metamorphosis, where the visitor has the opportunity to create and transform ‘trash materials’ as a part of new artwork. The choice made affects the destiny of the material and the way it will be valued.

Helsinki Design Week 5.-15.9.2019
(open to the public from 6.9.)
Erottaja2, Erottajankatu 2
Room with a View main exhibition, 4th floor
The Flipside: Trash to Treasure
Tue – Sun 11 – 19 (Monday 9.9. closed)

Discover tickets to the main exhibition from helsinkidesignweek.com. By registering or using the code ‘LOVIAHDW’ you receive -50% from the ticket price.

After HDW the communnally created tapestry will continue its journey as part of a photograph series by Meeri Koutaniemi and Outi Korpilaakso, to be revealed later in 2020.

The Flipside -installation continues in other locations in addition to the HDW Room with a View -exhibition. The second part of is presented at Lovia Concept Showroom, Fredrikinkatu 18. The showroom installation creates a network of ideas, where you have the opportunity to express your feelings or thoughts on the future of trash. The showroom is open with extended hours during HDW 5.-15.9.:

Mon – Wed 9.9.-11.9. 11-18
Thu – Fri 5.9.-13.9. 11-19
Sat 7.9. & 14.9. 11-16

Can’t make it this time? We have something for you too to experience trash revolution, in the form of an online video installation.

There is no universal definition for trash, it is a subjective view. From this revelation we became curious to discover, just how different perspectives we all possess when it comes to trash. Examine the views on ‘trash politics’ and join the deeper discussion at loviacollection.com/the-flipside.


The Flipside: Trash to Treasure is a part of the programme of Helsinki Design Week’s main venue Erottaja 2. Founded in 2005, Helsinki Design Week is the largest design festival in the Nordic countries. Held annually in September, the multidisciplinary festival presents design from a number of fields as well as fashion, architecture and urban culture. This year the festival will be held at 5.–15.9.2019.

#roskavallankumous #trashrevolution
#helsinkidesignweek #hdw2019


Fredrikinkatu 18
Design District Illustration